l'instant thé
l'instant thé
l'instant thé
ABOUT
This project made in 2024 involved the creation and branding of a premium citrus tea line, centered around a sophisticated yet energetic aesthetic. The design strategy focuses on minimalism, allowing the product's quality to speak through a clean and modern visual.
This project made in 2024 involved the creation and branding of a premium citrus tea line, centered around a sophisticated yet energetic aesthetic. The design strategy focuses on minimalism, allowing the product's quality to speak through a clean and modern visual.
The visual identity is driven by stylized illustrations derived from the geometric shapes of citrus segments.
The visual identity is driven by stylized illustrations derived from the geometric shapes of citrus segments.
By employing a warm color palette, the branding captures the zest of the ingredients and the comforting nature of tea. These illustrations are paired with a stripped-back layout, ensuring that the packaging feels high-end and uncluttered.
By employing a warm color palette, the branding captures the zest of the ingredients and the comforting nature of tea. These illustrations are paired with a stripped-back layout, ensuring that the packaging feels high-end and uncluttered.
